What you wear matters
The fashion industry is one of the biggest polluters in the world causing tremendous harm to our planet and its inhabitants. Our vision is to make aesthetic and functional streetwear with the least impact on our environment. We aim to use sustainable and/or recycled materials as much as possible and thereby reduce the ecological footprint of our brand.
Why organic cotton
Cotton is one of the most-used fibres for clothing but requires toxic pesticides and fertilizers. Intensive cotton farming causes a decline in soil health and biodiversity. The chemicals used often runoff and end up polluting local waterways causing harm to the farmers and their land.
We choose to use GOTS certified organic cotton for our garments as it doesn’t allow the use of harmful pesticides and fertilizers which is better for the earth and its people.
Besides virgin organic cotton we use dead-stock organic cotton. By using factory waste, we aren't contributing to the production of new materials and instead making use of what already exists.
Producing ethically
We are committed to create premium products that are manufactured sustainably and ethically. All our fabrics are evaluated according to GOTS social criteria. This means assessing everything from the chemical inputs being used to the ethical treatment of workers, making sure employment is freely chosen and no child labour shall be used.
It's our mission to ensure our products contribute to the well-being of people and planet and our efforts put us on track towards positive change in fashion.